Blog
A space for inspiration, news, and tips for effective advertising solutions
Česká spořitelna has shown that gaming skills are valuable in real life
The gaming world is no longer just about entertainment. While playing, gamers acquire skills that are extremely valuable in real life, such as quick decision-making, teamwork, and perseverance. Česká spořitelna believes that these qualities can help gamers build their...
Sanofi Essentiale proved that liver health prevention has a place in digital advertising
The liver is one of the most important organs in the human body. It filters toxins, supports metabolism, and affects overall health. However, people often do not pay enough attention to it until problems arise. Sanofi therefore launched a campaign for the Essentiale...
The mobile world of teenagers through the eyes of Chupa Chups
Young people today grow up with a cell phone in their hands. It is a space where they have fun, create their identity, and discover new things and trends. For brands, however, this poses a fundamental challenge: how to attract the attention of teenagers who scroll...
The Mondelēz – Cadbury Gems campaign shows how mobile games are changing the rules of brand communication
In marketing, it is increasingly true that a brand's success depends on its ability to reach consumers where they actually spend their time. Cadbury Gems, a popular confectionery brand from Mondelez, recognized this fact and decided to take its communication beyond...
How Rexona combined science against sweat with a passion for soccer at UEFA EURO 2024™
A brand's success is based not only on product quality, but also on its ability to connect with emotions that truly resonate with customers. Rexona, a leader in personal care and innovation in the fight against perspiration, leveraged its partnership with UEFA EURO...
Abbott Pediasure reached out to parents in Spanish-speaking countries and showed them a solution for picky children
Abbott is a globally renowned manufacturer of nutritional products trusted by millions of parents, primarily thanks to its Similac brand. However, in some regions, it was less well known that Abbott also offers Pediasure, a complete and balanced nutritional supplement...
Sanofi Essentiale proved that liver health prevention has a place in digital advertising
The liver is one of the most important organs in the human body. It filters toxins, supports metabolism, and affects overall health. However, people often do not pay enough attention to it until problems arise. Sanofi therefore launched a campaign for the Essentiale...
The Mondelēz – Cadbury Gems campaign shows how mobile games are changing the rules of brand communication
In marketing, it is increasingly true that a brand's success depends on its ability to reach consumers where they actually spend their time. Cadbury Gems, a popular confectionery brand from Mondelez, recognized this fact and decided to take its communication beyond...
How Rexona combined science against sweat with a passion for soccer at UEFA EURO 2024™
A brand's success is based not only on product quality, but also on its ability to connect with emotions that truly resonate with customers. Rexona, a leader in personal care and innovation in the fight against perspiration, leveraged its partnership with UEFA EURO...
Abbott Pediasure reached out to parents in Spanish-speaking countries and showed them a solution for picky children
Abbott is a globally renowned manufacturer of nutritional products trusted by millions of parents, primarily thanks to its Similac brand. However, in some regions, it was less well known that Abbott also offers Pediasure, a complete and balanced nutritional supplement...
How Avon Reached Millions of Women in Slovakia and the Czech Republic Through Its Digital Strategy
In the world of marketing, it is often said that a brand’s success depends not only on the quality of its products but also on its ability to reach the right audience at the right place and at the right time. Avon, a brand with more than a century of tradition and a...
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