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A space for inspiration, news, and tips for effective advertising solutions
How Slovenské elektrárne reached out to the younger generation through the Energocraft gaming campaign
Slovenské elektrárne (SEAS) is one of the largest electricity producers in Slovakia and has long been committed to supporting education and the development of future energy sector professionals. The younger generation is particularly important to the company, which is...
How Rexona combined science against sweat with a passion for soccer at UEFA EURO 2024™
A brand's success is based not only on product quality, but also on its ability to connect with emotions that truly resonate with customers. Rexona, a leader in personal care and innovation in the fight against perspiration, leveraged its partnership with UEFA EURO...
AVON has found a way to stay relevant to women even in today’s digital overload
AVON leveraged in-app video and expanded its Christmas reach beyond traditional media In the world of marketing, it is often said that a brand’s success depends not only on the quality of its products, but also on its ability to reach the right audience in the right...
How a well-targeted in-app ad sparked a surge of interest in liver health
The liver is one of the most important organs in the human body. It filters toxins, supports metabolism, and influences overall health. Yet people often don’t pay enough attention to it until problems arise. Sanofi therefore launched a campaign for the Essentiale...
Gaming skills aren’t just about fun. Česká spořitelna has turned them into a powerful insight
Stronger in gaming, #stronger in life The world of gaming is no longer just about entertainment. While playing, gamers acquire skills that are incredibly valuable in real life - quick decision-making, teamwork, and perseverance. Česká spořitelna believes that these...
The Mondelēz – Cadbury Gems campaign shows how mobile games are changing the rules of brand communication
In marketing, it is increasingly true that a brand's success depends on its ability to reach consumers where they actually spend their time. Cadbury Gems, a popular confectionery brand from Mondelez, recognized this fact and decided to take its communication beyond...
How Slovenské elektrárne reached out to the younger generation through the Energocraft gaming campaign
Slovenské elektrárne (SEAS) is one of the largest electricity producers in Slovakia and has long been committed to supporting education and the development of future energy sector professionals. The younger generation is particularly important to the company, which is...
How Rexona combined science against sweat with a passion for soccer at UEFA EURO 2024™
A brand's success is based not only on product quality, but also on its ability to connect with emotions that truly resonate with customers. Rexona, a leader in personal care and innovation in the fight against perspiration, leveraged its partnership with UEFA EURO...
AVON has found a way to stay relevant to women even in today’s digital overload
AVON leveraged in-app video and expanded its Christmas reach beyond traditional media In the world of marketing, it is often said that a brand’s success depends not only on the quality of its products, but also on its ability to reach the right audience in the right...
How a well-targeted in-app ad sparked a surge of interest in liver health
The liver is one of the most important organs in the human body. It filters toxins, supports metabolism, and influences overall health. Yet people often don’t pay enough attention to it until problems arise. Sanofi therefore launched a campaign for the Essentiale...
Gaming skills aren’t just about fun. Česká spořitelna has turned them into a powerful insight
Stronger in gaming, #stronger in life The world of gaming is no longer just about entertainment. While playing, gamers acquire skills that are incredibly valuable in real life - quick decision-making, teamwork, and perseverance. Česká spořitelna believes that these...
The Mondelēz – Cadbury Gems campaign shows how mobile games are changing the rules of brand communication
In marketing, it is increasingly true that a brand's success depends on its ability to reach consumers where they actually spend their time. Cadbury Gems, a popular confectionery brand from Mondelez, recognized this fact and decided to take its communication beyond...
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